Branding

[NaiNoremac]

Saw this in my uwo inbox, Laughed So hard and thought it was apt for all of us at Western pursuing meds.

 

Tuesday's Brand Tip - Using the School name

We all know that the Schulich School of Medicine & Dentistry is a complex organization. Thankfully, writing out the School's name is simpler. There are a few tips to assist you.

 

When you first use the name of the School use: Schulich School of Medicine & Dentistry. For any subsequent references in the same document, use: Schulich Medicine & Dentistry, or the School . And yes, there should be a capital S on the word school when referring to Schulich Medicine & Dentistry.

 

Unfortunately referring to the School as just 'Schulich' is never acceptable. By using Schulich Medicine & Dentistry, we set our School apart from other 'Schulich Schools' across Canada. Other no-nos for naming include the short form SSMD, Schulich School of Dentistry, Schulich School of Medicine, and Faculty of Medicine & Dentistry. These are not acceptable in any form of communication. If you have any questions contact Jasmin Neil .

 

Damn! I wasn't a big advocate for the brand change as it was now they feel the need to drill the useless nomenclature through..makes me wonder...

[ellorie]

I just saw that too and I half laughed and half cried. Of all the banal things to waste an email on.

[rmorelan]

well it isn't like that isn't in anything other than official documentation. In day to day terms no one uses the full school name. that is just crazy talk

[Lactic Folly]

Branding is serious business. See the end of the FAQ for how much was invested:

 

http://communications.uwo.ca/brandnew/faq.html

[ldnk]

I do enjoy the almost weekly "branding updates". My delete button hasn't gotten enough work lately.

[cclawfjj]

who else haven't gotten this email? among class of 2016 that is

 

Saw this in my uwo inbox, Laughed So hard and thought it was apt for all of us at Western pursuing meds.

 

Tuesday's Brand Tip - Using the School name

We all know that the Schulich School of Medicine & Dentistry is a complex organization. Thankfully, writing out the School's name is simpler. There are a few tips to assist you.

 

When you first use the name of the School use: Schulich School of Medicine & Dentistry. For any subsequent references in the same document, use: Schulich Medicine & Dentistry, or the School . And yes, there should be a capital S on the word school when referring to Schulich Medicine & Dentistry.

 

Unfortunately referring to the School as just 'Schulich' is never acceptable. By using Schulich Medicine & Dentistry, we set our School apart from other 'Schulich Schools' across Canada. Other no-nos for naming include the short form SSMD, Schulich School of Dentistry, Schulich School of Medicine, and Faculty of Medicine & Dentistry. These are not acceptable in any form of communication. If you have any questions contact Jasmin Neil .

 

Damn! I wasn't a big advocate for the brand change as it was now they feel the need to drill the useless nomenclature through..makes me wonder...

[NaiNoremac]

I did my undergrad in the department of Schulich so I've been on this mailing list for a while now.. not sure if new UWO 2016s would be on this one yet

[obi]

I send all of their branding emails to my spam trap. As far as i'm concerned the school has officially changed its name to become a part of the Wu-tang clan.